Senheng Kepong

Established in 1989, from a tiny consumer electronics half shop lot set up to the largest electronics chain store today with over 100 outlets straddling the length and breadth of Malaysia.

Helmed by the Lim brothers, K.H., K.C. and K.Y., Senheng has gained its reputation and credibility that has made it the number one in the industry through progressive, forward looking, and innovative touches.

Serving different groups of customers via their Senheng and senQ Digital Station channels, Senheng constantly works to conceptualize different business directions in order to achieve their corporate mission: – “To create a better quality of living.” Deeply rooted in their determination to take up any challenge, their quest for integrity and their gratitude; it is this consumer electronics juggernaut’s unconditional promise to create and deliver quality, peace of mind, reward and convenience to its 2.6mil base of members.

The opening of Grand Senheng outlet adds a new breadth to the brand. Its larger than usual megastore format, the scale and size calls for deeper & wider assortment of electrical and electronic goods offering the variety and choice to customers; while the larger-format built on exclusivity and uniqueness, the experiential effect focuses on customer experience, creating excitement around interacting with the products, the “interaction journey” which is the very heart of retail marketing.

Operating on a Seamless business model and committed to delivering a truly different customer experience via its brick-and-mortar and online businesses, it is this desire to go the extra mile in the name of customer service that sets Senheng apart from the rest.

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