Freund Global Sdn. Bhd.

Freund Global Sdn. Bhd. is Household Electrical Appliances distributor. Amiga Food Waste Disposer is a device that is easily fitted under the kitchen sink. The grinding system breaks down food waste into virtually liquefied fine particles which can be simply flushed into the sewage drain. The processed food waste prevents drain-pipe blockage and generates biochemical substances conducive to sewage treatment.

INTRODUCTION

Freund Global Sdn. Bhd. was incorporated since September 2012. And the testimony to the Amiga Food Waste Disposer usage is best found in the thousand of homes in Malaysia. Responding to the philosophy of finding the ultimate use of space and function, Amiga Food Waste Disposer has brought order to the modern home and kitchen by introducing a delightful range of disposal systems and it also are durable and guaranteed against chipping, cracking or peeling under normal non-commercial use. Therefore, buying with confidence is assured as Amiga Food Waste Disposer can be used for a long lifetime.

Target market for our Amiga Food Waste Disposer is family or household as they have higher demand comparing to others. It is categorize with the kitchen supplies. Furthermore, some of the household may not an expert on using machines. Thus, our products was function with a simple and easy way to allow child and older generation can use it safety and convenient. Besides that, our target market also able includes office or company too.

The marketing strategy that our company use is product strategy, direct marketing strategy and sales strategy. Due to our research, we found out that our product has large competitive advantage as Malaysia still has not much competitor selling the similar product. Therefore, we believe that our products can fulfil the high demand and customer satisfaction in Malaysia. Besides that, we also may use direct marketing strategy and sales strategy to developing a relationship between supplier and customer or agent to help promote and increase the sales of our product efficiency and effectively.

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